COLAI / CREATIVE THINKING FOR WHAT COMES NEXTINDEPENDENT IDEAS / COLIN MELVILLE
COLAIThe weekly letter ↗
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COLAI / COLIN MELVILLE THINKING ALOUD

I’m shaping the work while the rules of creativity change.

I’m an Executive Creative Director working with real teams, briefs and audiences. COLAI is where I think through the new stories, experiences and forms of entertainment this change could make possible.

Explore the writing About Colin
FEATURED / THE SHIFTA Room. A Conversation. A Gunshot.
A handgun lies on a worn table beside an empty chair while a person stands at the window.THE SHIFTA Room. A Conversation. A Gunshot.A scene from The Guns of Navarone stopped me in my tracks. Here's what it reveals about dramatic tension, storytelling and the future of AI cinema.Two people pause mid-conversation across a café table, seen through a rain-marked window.AI RADARDessa: When AI Finds a Human VoiceDessa's natural AI voices hint at a new era of conversation, characters and creative experiences. What happens when technology starts to sound human?A grey-haired man in profile raises his hand towards a screen as a different, lifelike older woman mirrors the gesture from within it.THE SHIFTThe Creative Mind Doesn’t Arrive as a PromptSpeaking into AI tools changed how I edit film. I’m exploring what the faster loop between thought, voice and production could mean for creatives.
The COLAI weekly letter.

The strongest Shift argument and the AI Radar signals worth watching.

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INDEPENDENT THINKING / COLIN MELVILLE

Making the impossible is getting easier. Making it matter is the interesting part.

01 / THE SHIFTIdeas worth thinking through.Essays on creativity, capability and the people shaping what comes next. ↗02 / AI RADARSignals worth noticing.Developments in technology and culture, with a human point of view. ↗
THE PERSON BEHIND COLAI

Still shaping.
Still curious.

I’m an Executive Creative Director working through this change with real teams, briefs and deadlines. COLAI is where I think aloud about creativity, technology, people and future possibilities.

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Portrait of Colin Melville