The Pre-AI Era. Remember that?

The Pre-AI Era. Remember that?

The Pre-AI Era. Remember that?

Here's a few of the campaigns I led Pre-AI using old skool creative direction, branding , marketing and team leading skills. Yep those skills are still pretty useful !

Here's a few of the campaigns I led Pre-AI using old skool creative direction, branding , marketing and team leading skills. Yep those skills are still pretty useful !

Pre AI ✦ Pre AI ✦ Pre AI ✦ Pre AI ✦

TruPrint

Led Truprint's marketing transformation, achieving £5.5M turnover and US buyout readiness with a £1.5M annual marketing budget. Executed £500k rebrand, site redesign, customer-centric campaigns, and innovative pricing models for revenue growth. Nurtured high-performing team, driving sales increases whilst creating cost savings.

Branding · Marketing · Creative · Team Lead

E-Commerce · ATL · Social · Strategy

TruPrint

Led Truprint's marketing transformation, achieving £5.5M turnover and US buyout readiness with a £1.5M annual marketing budget. Executed £500k rebrand, site redesign, customer-centric campaigns, and innovative pricing models for revenue growth. Nurtured high-performing team, driving sales increases whilst creating cost savings.

Branding · Marketing · Creative · Team Lead

E-Commerce · ATL · Social · Strategy

TruPrint

Led Truprint's marketing transformation, achieving £5.5M turnover and US buyout readiness with a £1.5M annual marketing budget. Executed £500k rebrand, site redesign, customer-centric campaigns, and innovative pricing models for revenue growth. Nurtured high-performing team, driving sales increases whilst creating cost savings.

Branding · Marketing · Creative · Team Lead

E-Commerce · ATL · Social · Strategy

Oryx Energies

Launched Oryx Energies' global ATL campaign, introducing brand with TV, sponsorships, OOH, radio, and visuals. Achieved £250k cost savings vs. agencies. Orchestrated production across South Africa and London post-production.

Creative · Direction · Production · Team Lead

ATL · Social · Strategy

Oryx Energies

Launched Oryx Energies' global ATL campaign, introducing brand with TV, sponsorships, OOH, radio, and visuals. Achieved £250k cost savings vs. agencies. Orchestrated production across South Africa and London post-production.

Creative · Direction · Production · Team Lead

ATL · Social · Strategy

Oryx Energies

Launched Oryx Energies' global ATL campaign, introducing brand with TV, sponsorships, OOH, radio, and visuals. Achieved £250k cost savings vs. agencies. Orchestrated production across South Africa and London post-production.

Creative · Direction · Production · Team Lead

ATL · Social · Strategy

Photobox

Transformed Photobox brand across 15 regions, leading reimagined identity across channels on £10M annual marketing budget. Partnered with Google and Facebook for multi-channel European campaigns, boosting brand awareness across all regions. Led team of 15 to rebrand company and UX, optimising CRM and content strategies for increased engagement and sales.

Branding · Creative · Team Lead · UX

E-Commerce · ATL · Social · Strategy

Photobox

Transformed Photobox brand across 15 regions, leading reimagined identity across channels on £10M annual marketing budget. Partnered with Google and Facebook for multi-channel European campaigns, boosting brand awareness across all regions. Led team of 15 to rebrand company and UX, optimising CRM and content strategies for increased engagement and sales.

Branding · Creative · Team Lead · UX

E-Commerce · ATL · Social · Strategy

Photobox

Transformed Photobox brand across 15 regions, leading reimagined identity across channels on £10M annual marketing budget. Partnered with Google and Facebook for multi-channel European campaigns, boosting brand awareness across all regions. Led team of 15 to rebrand company and UX, optimising CRM and content strategies for increased engagement and sales.

Branding · Creative · Team Lead · UX

E-Commerce · ATL · Social · Strategy

Benefit

Delivery of social campiagns for Benefit Cosmetics in conjunction with 1000 Heads. Creative Direction and cost saving across productions and post.

Creative · Direction · Production · Team Lead

Social

Benefit

Delivery of social campiagns for Benefit Cosmetics in conjunction with 1000 Heads. Creative Direction and cost saving across productions and post.

Creative · Direction · Production · Team Lead

Social

Benefit

Delivery of social campiagns for Benefit Cosmetics in conjunction with 1000 Heads. Creative Direction and cost saving across productions and post.

Creative · Direction · Production · Team Lead

Social

Travel Channel UK rebrand

Revitalized Travel Channel UK's brand identity with a relatable, viewer-centric on-air refresh. Leveraged UGC from global Discovery fans to create authentic, first-person POV travel experiences.

Branding · Creative · Production

On Air · Social · Idents

Travel Channel UK

Revitalized Travel Channel UK's brand identity with a relatable, viewer-centric on-air refresh. Leveraged UGC from global Discovery fans to create authentic, first-person POV travel experiences.

Branding · Creative · Production

On Air · Social · Idents

Travel Channel UK rebrand

Revitalized Travel Channel UK's brand identity with a relatable, viewer-centric on-air refresh. Leveraged UGC from global Discovery fans to create authentic, first-person POV travel experiences.

Branding · Creative · Production

On Air · Social · Idents

Famous Rebel

Co-founded and led an alternative art, decor, and fashion brand from inception to success. Spearheaded brand identity, marketing strategy, and execution, building a thriving business with a loyal customer base and unique market position.

Branding · Marketing · Strategy

E-Commerce · Social ·

Famous Rebel

Co-founded and led an alternative art, decor, and fashion brand from inception to success. Spearheaded brand identity, marketing strategy, and execution, building a thriving business with a loyal customer base and unique market position.

Branding · Marketing · Strategy

E-Commerce · Social ·

Famous Rebel

Co-founded and led an alternative art, decor, and fashion brand from inception to success. Spearheaded brand identity, marketing strategy, and execution, building a thriving business with a loyal customer base and unique market position.

Branding · Marketing · Strategy

E-Commerce · Social ·

Food Network

Produced and launched global broadcast and social short film campaigns for The Food Network. Featured renowned chefs Yuki Gomi and Romy Gill, delivering engaging cooking tips to a worldwide audience and enhancing brand visibility.

Creative · Production · Exec Producer

Broadcast · Social

Food Network

Produced and launched global broadcast and social short film campaigns for The Food Network. Featured renowned chefs Yuki Gomi and Romy Gill, delivering engaging cooking tips to a worldwide audience and enhancing brand visibility.

Creative · Production · Exec Producer

Broadcast · Social

Food Network

Produced and launched global broadcast and social short film campaigns for The Food Network. Featured renowned chefs Yuki Gomi and Romy Gill, delivering engaging cooking tips to a worldwide audience and enhancing brand visibility.

Creative · Production · Exec Producer

Broadcast · Social

MTG / Viasat

Executed the Premier League season launch for Swedish media giant MTG. Filmed across Sweden and the UK, featuring prominent show talent and delivering a high-impact campaign to engage football fans and promote MTG's coverage.

Creative · Production · Exec producer

Broadcast · Social

Travel Channel UK

Executed the Premier League season launch for Swedish media giant MTG. Filmed across Sweden and the UK, featuring prominent show talent and delivering a high-impact campaign to engage football fans and promote MTG's coverage.

Creative · Production · Exec producer

Broadcast · Social

MTG / Viasat

Executed the Premier League season launch for Swedish media giant MTG. Filmed across Sweden and the UK, featuring prominent show talent and delivering a high-impact campaign to engage football fans and promote MTG's coverage.

Creative · Production · Exec producer

Broadcast · Social

Scripps International

captivating series of mini-documentaries for broadcast and social media, designed to engage audiences during ad breaks. Featured a diverse range of human stories, fashio and travel tips, and cultural insights from around the world, enhancing viewer experience and brand affinity.

Creative· Production · Exec Producer

Broadcast · Social

Scripps International

captivating series of mini-documentaries for broadcast and social media, designed to engage audiences during ad breaks. Featured a diverse range of human stories, fashio and travel tips, and cultural insights from around the world, enhancing viewer experience and brand affinity.

Creative· Production · Exec Producer

Broadcast · Social

Scripps International

captivating series of mini-documentaries for broadcast and social media, designed to engage audiences during ad breaks. Featured a diverse range of human stories, fashio and travel tips, and cultural insights from around the world, enhancing viewer experience and brand affinity.

Creative· Production · Exec Producer

Broadcast · Social

Based UK. Works Worldwide. colin@colinmelville.com

© 2024 COLIN MELVILLE

Based UK. Works Worldwide. colin@colinmelville.com

© 2024 COLIN MELVILLE

Based UK. Works Worldwide. colin@colinmelville.com

© 2024 COLIN MELVILLE